Being a serial entrepreneur, I’m always looking for a new challenge.  I jumped in to the apparel decorating industry in 2014, without having any industry experience.  The first significant move I made was to find a Creative Director that was talented, shared my passion for doing good, helping others, and having fun. 

My first meeting with Matt was a two hour interview – that felt like 15 minutes.  Everything clicked.  Before I even hired Matt, he was coming at me with cool new logo ideas and a tag line that says: “We Create, We Care, We Give”!  It was an easy decision to hire Matt and it has been the best decision I have made.

Having fun.  Something I used to take for granted.  I’ve always liked to party (thank you Mom, Dad and brother for being such good role models).  But having fun now has taken on a new meaning.  After my best friend and wife Tracy was diagnosed with cancer – everything changed.  For the first time in my adult life, going out and having fun took a back seat.  She beat cancer…and then had to beat it again two years later.  Then we changed roles and I too contracted stage 4 cancer (what was in our water?).  The end results: Chase family 3 and Cancer 0!

That 6 year period battling cancer did a little damage to both our bodies and stamina.  Going out and having fun doesn’t happen quite as often.  Maybe that is why we treasure the good times even more. 

Matt has experienced a different crazy health reality.  His younger brother Craig suffers from a rare autoimmune disease called neuromyelitis optica (NMO).  The debilitating effects of the disease are significant and Craig is in the fight of his life to walk again.  Craig’s journey has had a profound impact on Matt’s outlook on life.

So when Matt and I decided to start an apparel brand; we wanted it to revolve around having fun and enjoying life.  That is the inspiration behind Drinkin Threads.  We are creating apparel that will be your “go to shirt in the closet” when you are going out to have a good time and enjoy your favorite beverage!

Do us a favor and make sure you take the time to enjoy life.  We will do everything we can to share ideas, information, inspiration and…yes apparel…to help you enjoy good times with friends and family.  That is our passion…that is our mission…that is what makes us happy…that is what life is all about.

Treasure the good times and by all means please drink in comfort!



Joe & Matt